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Based in the Western Cape, supplying the world

The Grassroots Group produces innovative unique products
for the natural health and lifestyle market, focused on setting
the future trends, inspiring and complimenting a healthy
lifestyle in a sustainable way.

The Grassroots Group

We offer products to our clients that are based on consumer insight and trends. Our services include the development of bespoke projects, which our commercial team will develop to retail ready solutions.

Based in Gouda in the Western Cape, South Africa, Grassroots has numerous raw material sources throughout the country and a drying facility that uses technology and structures that we have developed in-house since 1991.

Our Competitive Advantage

  • Ability to create and develop new, innovative, health snacks and delivery systems
  • Strategic, long-term business relationships with farmers and value-adding processors
  • Developing in-house production processes to produce niche products
  • Scalability and production efficiency
  • Focus on effective supply solutions
  • Expertise throughout the value chain
  • Retail-ready packaging capabilities
  • Quality accreditations

Bringing nature’s goodness to you

Established in 1991, Grassroots is a forward-thinking Group that produces a thriving range of own-brand products and premium private labels that are distributed by leading international retail chains. We have 3 business divisions, namely Foods, Phyto Medicinal and Decorative.