The Grassroots Group management team comprises of highly qualified professionals who have more than 25 years’ of practical experience in the food, accounting, horticulture, medicinal, agronomy and the industrial and chemical engineering sectors.
The Group has a workforce of more than 300 people, of which 90% are women, this influences the local rural communities positively and builds on our vision for a sustainable business and leaving a legacy.
The Grassroots Group will be the global supplier of choice for natural health and lifestyle products.
The Grassroots Group produces innovative unique products for the natural health and lifestyle market, focused on setting future trends, to inspire and compliment a healthy lifestyle in a sustainable way.
Our winning culture defines our attitudes and behaviour that will be required to make our vision a reality.
Excellent relationships will ensure success by being the partner of choice.
To be transparent and respectful in all our activities.
We will strive for excellence in everything that we do.
Our passion for uniqueness will set the trends.
Positively address all situations.
Respect all our resources.
Value the role of our team and their communities.
Prof. Earle Graven founded the Grassroots Group in 1991 following his retirement from the University of Fort Hare, where he held the Chair in Agronomy. Prof. Graven’s main aim was to take Agricultural production skills back to the rural communities and add further value to the local crops though processing.
From modest beginnings, hard work and innovative thinking, the Grassroots Group has grown into a major player in the supply of dried health snacks, dried medicinal and herbal botanicals & decorative dried fruit & vegetables for the global market.